This year, the return of ITV’s charity appeal, Text Santa, will include the chance to bid for some exclusive ITV memorabilia and experiences.
The auction, which is being hosted on eBay and launched on Monday, features prizes including This Morning’s two-piece sofa, and original Christmas card designs from the singer Nicole Scherzinger and the TV presenter Alan Titchmarsh.
The breakfast TV show Daybreak is offering a tour of its set, while the author Jackie Collins has donated a signed collection of her books. The long-running TV soap Coronation Street has also contributed an original costume and there is some X Factor memorabilia signed by the 2012 winner, James Arthur.
Why are they doing it?The auction will raise awareness and money for a group of charities in the run-up to the live show on 21 December and during the evening itself, . This year’s charities are Age UK, Anthony Nolan, Carers UK, Marie Curie Cancer Care, Together for Short Lives and Whizz-Kidz. All funds raised for Text Santa 2012 will be distributed equally between the six charities.
Viewers will be able to donate money throughout the campaign via text using JustTextGiving. The public can also donate £5 to the appeal by texting SANTA to 70070.The auction was launched on This Morning on Monday and is being promoted on the Text Santa Twitter feed.
Third Sector verdict:
The auction is perfectly timed to drum up interest in the TV programme. The lots feature an impressive selection of celebrity paraphernalia, while the plug onThis Morning will mean that the auction gets plenty of traffic.