The Nations Campaign precedes the lottery's re-branding activity in May, when it is expected to change its name to "Lotto". The three-week push, which marks the start of an ongoing campaign to help the public access information about lottery funding, is part of Camelot's ?xA3;72 million minimum ad spend for 2002. It highlights the fact that ?xA3;11 billion has been raised to date for good causes in communities across the UK. A series of four-page advertorials featuring local schemes that have benefited from lottery cash will appear in 31 regional newspapers and 38 titles in London, including the Evening Standard.
Camelot and the National Lottery distributors have today kicked off a TV and press campaign, where beneficiaries have the chance to say "thank you" to players.