"Social auditing has to be elevated to the level of financial accounts and it has to be embedded in regulation."
- Deborah Doane head of corporate accountability at the New Economics Foundation
"Some say that tobacco and responsibility just don't go together."
- Martin Broughton chairman of British American Tobacco
"The aim is to provide incentives for companies to change. You only get so far with just a stick - you need a carrot, and that's where we come in."
- Brendan May chief executive of the Marine Stewardship Council.