THEY SAID IT

"Social auditing has to be elevated to the level of financial accounts and it has to be embedded in regulation."

- Deborah Doane head of corporate accountability at the New Economics Foundation

"Some say that tobacco and responsibility just don't go together."

- Martin Broughton chairman of British American Tobacco

"The aim is to provide incentives for companies to change. You only get so far with just a stick - you need a carrot, and that's where we come in."

- Brendan May chief executive of the Marine Stewardship Council.

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