"They've got to make sure they are walking it as well as talking it"

Julia Cleverdon chief executive of Business in the Community, on companies using cause related marketing

"Voluntary organisations have to make sure that their brands are not being traded below market value"

Stuart Etherington chief executive at NCVO, discussing cause related marketing

"Core costs are at the heart of a lot of strategic problems in the voluntary sector. It's not right for organisations to be running things at a deficit"

Stephen Bubb chief executive of ACEVO, at the Action Planning, Funding the Future conference.

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