More than a third of charities say they do not have the income to invest in digital, a concern at a time when it is needed more than ever, a new report has concluded.
The Charity Digital Skills Report 2020, published today, is based on a survey of more than 400 charity professionals about how they are using digital and their experiences of using it in their organisation.
The research, which was carried out between March and May, found that 37 per cent of respondents said they did not have the income to invest in digital “which is a concern at a time when adoption of digital needs to accelerate across the sector”, the report says.
The report also says that slightly more than half of the charities surveyed said they did not have a digital strategy, which was similar to the previous year’s figure.
It found that 18 per cent of respondents said their charity had poor skills across a range of digital areas, including data, analytics and cybersecurity, which the report says us “worryingly high”.
Almost nine out of 10 charities said they were fair to poor at using, managing and analysing data, with 46 per cent saying they were fair and 42 per cent rating themselves as poor.
Report authors Zoe Amar and Laura Clough said this was a “worrying increase” from 2018/19, when 62 per cent rating themselves as fair to low in these areas.
The survey showed that a quarter of respondents said they needed to improve diversity among staff with digital responsibilities
“We were worried to see that this has declined from 41 per cent last year, given sector data on diversity,” the report says.