What is the background?
The NFWI ran a campaign in 2009 to promote awareness of the decline of the honey bee, creating a network of Bee Ambassadors. FoE followed suit with a campaign focusing on wild bees and other pollinators. But both organisations were aware that more comprehensive action was needed to prevent further decline, so last year they teamed up to call for a Bee Action Plan.
What does the partnership do?
At the centre of it was the UK’s first Bee Summit, which brought together key organisations to discuss the causes of bee decline. This was followed by a series of Bee Teas in parliament, inviting parliamentarians to eat food pollinated by bees and hear the case for strong leadership on the issue. The partners brought different strengths to the campaign: FoE brought its expertise on environment policy, and the NFWI was able to make use of its extensive membership network.
What has it achieved?
Environment minister Lord de Mauley used the Bee Summit to announce the government’s commitment to action on the issue. The campaign garnered extensive media coverage.
What did the judges say?
Adil Husseini, head of fundraising at the Disasters Emergency Committee, said: "The Bee Action Plan changed policy and brought huge awareness."
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