What was the campaign?
SEUK aimed to get more people to buy from social enterprises. The campaign targeted three audiences: social enterprises themselves, private firms and consumers. Social enterprises were encouraged to support each other, companies were informed about the difference they could make through their procurement policies and consumers were encouraged to "unleash their spending power" to make a difference in the world.
How was it promoted?
SEUK used traditional and social media to get the message across, including an ad campaign on London Underground. On Social Enterprise Day last November, SEUK hosted an event in the House of Commons and produced a guide for companies interested in opening up their supply chains to social enterprises. This September also saw the launch of the UK’s first Social Saturday, encouraging consumers to "buy social".
What was the campaign’s impact?
Within six months, the number of social enterprises that said they bought from each other increased by a third. Businesses such as O2 have opened up their supply chains to social enterprises. SEUK is now a strategic partner of the Department for Business, Innovation and Skills.
What did the judges say?
John Palmer, executive director of marketing and communications at the MS Society, said: "The campaign increased sales and raised awareness."
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