Third Sector Awards 2014: Rising Chief Executive - Winner: Jo Youle, Missing People

Awarded to the chief executive who has made an outstanding contribution to his or her organisation, or the wider sector, during their first two years in post

Jo Youle
Jo Youle

This award is presented by Third Sector Jobs

Who is she?

Jo Youle was promoted to chief executive of Missing People in December 2012, having held various senior posts in the charity for more than 10 years.

What has she done for the charity?

Youle has been instrumental in Missing People winning several funding bids and partnerships, including £220,000 from the Home Office to fund its helpline and other core services. She set up the charity’s first patrons group of high-value donors and helped secure its charity-of-the-year partnership with the clothing retailer BHS, which raised £134,000. In her first year as chief executive, Youle devised a three-year business plan, which the charity hopes will help it to grow sustainably, and a new vision – that every missing person is found safe. Under Youle’s leadership, the number of people  volunteering
for Missing People has risen to 425, a 60 per cent increase in 18 months.

What else has she achieved?

Youle oversaw an awareness-raising campaign about missing people in
The Sun newspaper. She also led a campaign for a legal power of guardianship for relatives of missing people. As a result, the Ministry of Justice has agreed to consult on the matter.

What did the judges say?

Elanor Hoskins, chief executive of Chicks, said: "In just 18 months, Youle has increased the funding and the national profile of the charity and the issue of people who go missing."

Highly commended

Rhian Bowen-Davies, Calan Domestic Violence Services


Lucy Carter, Sound Seekers
Sandra Currie, Kidney Research UK
Leigh Daynes, Doctors of the
World UK
Polly Neate, Women’s Aid

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in
RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now