Third Sector Awards 2015: Annual Report - Winner: Keech Hospice Care

For the annual report or review that best communicates the mission, operations and achievements of the organisation in an unusual or innovative manner

Keech's online report received more than 1,000 visits
Keech's online report received more than 1,000 visits

What was the aim of the report?

Keech Hospice Care, an adult and children's hospice covering Bedfordshire, Hertfordshire and Milton Keynes, wanted to be braver in its communication and use less jargon, especially when talking about its clinical services. It wanted its annual report to inspire staff and be accessible to the children and adults with life-limiting illnesses with whom it works.

What approach did it take?

The annual report, in print and online, outlines the charity's vision and mission in simple language. It is deliberately brief, focusing on its care priorities rather than all aspect of its operations. It also features images from an animation produced alongside the annual report to promote its work. Ten-year-old hospice patient Millie Davis wrote the foreword to the report, replacing the usual overview from the chief executive. Davis also provided a voiceover for the animation. The middle section of the report features a pull-out pictorial explanation of Keech's work.

How effective was it?

The annual report has received more than 1,000 visits online. The animation was viewed more than 3,000 times within 10 minutes of being posted on Facebook. It has now been viewed 6,000 times on Facebook and 1,800 people have watched it on YouTube. Patients, professionals and donors have said they found the report to be engaging and insightful.

What did the judges say?

Chris Michaeloudis, director of development at nim design, said: "An original approach that combined print and animation."

Finalists

Anthony Nolan

Rainbow Trust Children's Charity

Quarriers

Teach First

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in
Follow us on:

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Charity property: could you be entitled to a huge VAT saving?

Charity property: could you be entitled to a huge VAT saving?

Partner Content: Presented By Markel

When a property is being constructed, VAT is charged at the standard rate. But if you're a charity, health body, educational institution, housing association or finance house, the work may well fall into a category that justifies zero-rating - and you could make a massive saving

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now