Who is on the team?
Arthritis Care’s fundraising team comprises a director of fundraising, three public fundraisers, five partnership fundraisers, a legacy fundraiser, a database manager and two supporter care staff.
What challenges did they face?
The charity’s fundraising income was in decline, having fallen from about £10m to £4.5m over seven years. There had been no contact with donors for two years, it had failed to fill its places in the London Marathon and other events, and little high-value or corporate fundraising was taking place. The only area of its fundraising that was growing was income from grants and trusts, but the gifts it received often could not be spent on issues the charity considered priorities. There was also confusion within the team about individual roles and, although there was a database, it was not being used proactively.
What did the team do?
Over the past 18 months, the team has developed budgets and plans, started to use its database in a better way and begun communicating again with supporters. Its successes include filling all its London Marathon places, raising £60,000, and filling its places in Great North Run and the Great Newham London Swim. The charity’s fundraising website has been updated, allowing it to integrate with the JustGiving website and collect data to determine the donor journey. The new website helped to generated £23,000 of revenue, compared with £5,500 for same period the year before.
Other successes include securing three donations of £10,000 from high-value donors and successfully winning grants of £384,000 from the Big Lottery Fund and £369,000 from Alliance Scotland. The team has also secured the support of the trustees for an investment in a donor-recruitment programme to address the decline of its donor base.
What did the judges say?
Dominic Carolan, co-founder of Skyline Events, said: "This is a fantastic turnaround that I am sure will lead to even greater successes in the future."
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