Third Sector Awards 2017: Fundraising Event - Freedom from Torture for The Great Street Feast

Third Sector Promotion Markel

Awarded to a fundraising event that used an original or inspiring approach to secure donations

What was the event?

In June 2016, the human rights organisation Freedom from Torture created an unusual twist on the traditional charity dinner format: The Great Street Feast, held at Bafta in London's Piccadilly. Freedom from Torture provides specialist individual and group therapy for survivors of torture.

What approach was taken?

Freedom from Torture joined forces with award-winning chefs Paul Merrett and Anton Manganaro, who were able to use their own contacts to recruit a team of leading chefs. The team created gourmet street food dishes for 230 guests, while Ian Hislop, the editor of Private Eye, and the comedian Jeremy Hardy provided the entertainment.

Traditional breads and chutneys made by Freedom from Torture's baking therapy group Bread for Life were cooked live and served to supporters. Cooking and sharing food can be enormously helpful in the rehabilitation of torture survivors, and this was a chance for them to work alongside leading culinary stars. The charity created a limited-edition cookbook of recipes from clients' diverse home countries.

How much money was raised?

The Great Street Feast smashed its original target of £40,000, raising £104,700 through ticket sales, a live auction, a grand raffle, cookbook sales and donations.

What did the judges say?

"It was a great use of a tactical opportunity to then maximize income and develop long-term relationships," said Diana Gornall, director of fundraising and development at Arthritis Care.

Finalists

Alzheimer's Society for Memory Walk

Elephant Family for The Animal Ball 

Evelina London Children's Hospital for Evelina London Zip

Save the Children for Christmas Jumper Day

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