How much money was raised?
The Crisis fundraising team has almost doubled its gross income to nearly £32m in the past five years, growing net income by 71 per cent. Recent successes include a £1.4m grant from the European Social Fund, a successful major donor capital appeal for a new centre in Croydon and securing corporate partnerships with brands such as L'Oréal, Waitrose and Innocent drinks.
Through its Christmas Appeal, Crisis has grown its individual supporter base by 96 per cent and last year online income alone grew by 34 per cent. This success enabled Crisis to complete its five-year strategy early by opening three new centres in Croydon, Swansea and Brent.
What is the team’s approach?
Responding to negative media coverage about fundraising, the Crisis team developed the "supporter-in-the-room" ethos. In every discussion, fundraisers imagine a Crisis supporter in the room and think about whether that person would be totally happy with everything they do and say.
The team is working closely with colleagues in volunteering and campaigning to understand how they can give supporters "moments of joy" through supporting Crisis.
How is the team developed?
Success is celebrated through a "fundraiser of the month", who could be anyone within Crisis who has helped fundraising. Fundraising was the first department outside client services to employ a client trainee, and the department is keen to have more staff in the team with experience of homelessness.
What did the judges say?
"It has achieved spectacular results over five years," said Nicola Masters, director of The Grand Appeal. "Keeping staff motivated is the key to success. Crisis seem to have that covered and some."