What is the project?
Human rights abuses based on sexual orientation and gender identity are a global issue. Lesbian, Gay, Bisexual, Trans, Queer and Intersex (LGBTQI) activists and organisations are fighting back and campaigning for change, but they are underfunded, and it is often not easy for donors in the UK to provide support.
GiveOut, a new UK-based charity, developed an innovative model to help fund the global struggle. Its ongoing research and consultation is identifying where resources are needed most and developing a portfolio of causes for donors to support.
How is the project delivered?
GiveOut developed a model that enables individuals to give regularly, and tax-efficiently, through a single platform. The system is also flexible enough to provide a bespoke service for larger donors.
Research revealed an estimated 13,000 LGBTQI individuals in the UK earning more than £150,000 a year with the potential to give three-digit sums, or more, each month. Using segmentation and a variety of marketing techniques to reach potential donors, GiveOut has started to build a community of donors to fund the global LGBTQI movement.
How effective has it been?
The new model has mobilised the UK’s LGBTQI community. Through regular donations, larger individual gifts and a corporate partnership with Boston Consulting Group, GiveOut has fundraised or received pledges of more than £250,000 in its first year of operations.
It has begun to disperse funds globally, to a wide variety of LGBTQI causes. GiveOut’s ambition is to scale the model into other western European markets, with a target to fundraise more than £1.5m in year five of operations.
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