Third Sector Awards 2018: Enterprise Award - Brazelton Centre UK

Third Sector Promotion Markel

Awarded to a social enterprise or charity that has significantly improved its income from its commercial activities in recent years

What does it do?

The Brazelton Centre UK aims to support parents and new-born babies to foster positive early relationships from birth. 

How does it make money?

It sells training in two new-born communication tools to clinicians and researchers, the Neonatal Behavioural Assessment Scale and New-born Behavioural Observations. However, the charity’s commercial activity faced a challenge because health organisations increasingly lack funding to invest in perinatal care, leading to slow and sporadic sales.

To address this, the centre participated in the cross-party 1001 Critical Days campaign, which set out to highlight the importance of the early years of a child’s life. Charity representatives were able to lobby and address parliament and urge the government to provide funding for improved perinatal care services.

In 2015 the Brazelton tools were recommended in the National Health Visiting Core Service Specification for health visitors and specialist health visitors in perinatal and infant mental health. This allowed the charity to approach health organisations to offer its training to health visitors, so local NHS areas could meet the new specifications.

What has it achieved?

Sales have increased dramatically, bringing in more than £1m in the past three years. Last year alone the charity trained 800 professionals. This also allows it to spread its sensitive parenting approach, reaching 24,000 new families each year. While the charity continues to fundraise, income from training courses supports most of its core costs and activities, including direct support to parents and clinicians, conferences and educational materials. The Brazelton Centre UK has been able to use its income to expand services to hard-to-reach groups such as teenage mothers.


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