Third Sector Awards 2019: Charity Partnership of the Year - Family Action with Magic Breakfast

Awarded to a partnership between two or more charities that has enabled the partners to more effectively deliver services to beneficiaries, reach new groups or reduce costs

What is the background?

At least half a million children arrive at school in the UK each day too hungry to learn. Family Action and Magic Breakfast came together in 2017 to bid for a £26m Department for Education contract to establish or improve breakfast. The bid was successful, and the partners are delivering the National School Breakfast Programme until March 2020.

What did the partnership do?

The charities recruited their target of 1,775 schools across England within 12 months. Family Action provided infrastructure support, including staff recruitment, project management, IT and telecoms support. Magic Breakfast drew on its proven model for school breakfast provision and seconded experienced members of staff to the programme to assist with school recruitment and staff training. The marketing and communications teams of both charities created a shared vision to engage the media, schools and their own employees, resulting in expressions of interest from more than 3,200 schools.

What has it achieved?

The charities estimate that more than 280,000 children are fed in schools across England every school morning thanks to the work of the NSBP. In schools where the partnership was charged with improving existing breakfast provision, the percentage of children attending breakfast club has risen from an average of 9 per cent to more than 53 per cent. Research from the Institute for Fiscal Studies found that children in Magic Breakfast partner schools saw an average of two months’ additional progress per year, compared with children in schools with no breakfast provision.


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