Category sponsored by Fat Beehive
What is the team’s aim?
YoungMinds’ nine-strong communication team aims to reach young people and parents with life-changing mental health advice, promote the charity’s ambitious campaigns for better youth mental health services and make professionals aware of the support on offer.
What has the team done?
The team has achieved astronomic growth across social channels, increasing the number of Instagram followers by 295 per cent, Facebook following by 42 per cent and Twitter by 21 per cent. The charity’s website enjoyed its best-ever year, attracting 1.6 million unique users. The team published 103 blog posts, giving a voice to 54 young people who shared their stories and advice, with some posts viewed 40,000 times.
YoungMinds generated 5,600 mentions across UK media, and partnerships with The Daily Telegraph, Loose Women and Men's Health helped it to reach new audiences. Working with BBC Learning, the charity provided advice to young people preparing for GCSEs, and a partnership with Beano Studios reached 236,489 under-12s. Working alongside Instagram and the online news source LadBible, the team reached more than three million young people with a campaign to help young people make sense of their anger.
What else did the team achieve?
YoungMinds’ biggest-ever awareness and fundraising campaign, #HelloYellow, saw 4,659 schools, businesses and people sign up for fundraising packs. Last year fundraised income more than tripled to £127,608.
Through the #SenisLaw campaign, which YoungMinds led alongside other charities, the charity secured legislation to reduce the use of force in mental health hospitals, making young people safer. Its #FightingFor campaign secured a significant increase in funding for child mental health services, as well as new crisis services for young people. The Wise Up campaign resulted in major changes to the education system, including mental health training for teachers, and vital changes to the school curriculum and Ofsted inspections.