Best charity film: Media Trust for #WordsTakeYouPlaces
What is the film’s aim?
Literacy charity Doorstep Library recruits and trains volunteers to go into the homes of some of the most disadvantaged families in London and introduce young children to the pleasure of reading. The aim of the film was to galvanise viewers into volunteering as the charity looked to expand into other London boroughs, capturing the fun and rewarding experience of volunteering with Doorstep Library and the multitude of ways that volunteers can help the families they work with. The film also had to appeal to an audience with a diverse age range.
What was the approach?
Media Trust's Volunteer Films project pairs some of the industry's most creative directors, producers, cameramen and editors with frontline charities, resulting in powerful and engaging charity films. Directors are given £1,500 to cover costs but film-maker Michaela Lowe went above and beyond, pulling in favours, contacts and funds from all corners. Lowe immersed herself in Doorstep’s work, attending multiple home visits with Doorstep Library volunteers , and brought in husband, friends and family to create the film, all pitching in over one long sunny weekend spent in Dog Kennel Hill Estate in South East London.
What has it achieved?
Since September 2019 the film has garnered over 2,000 views on YouTube, 800 likes and shares on social media, and has been featured in a myriad of different online spaces. It has resulted in a number of high profile volunteer sign ups, including the UK managing director of Buzzfeed and his wife. The film has been a useful tool in a coordinated approach to a range of high profile supporters including authors and others from within the literary sector.
What did the judges say?
“The film moved me. It is a lovely story, with really believable acting and location setting. It was shot really well and told the story of the charity beautifully.”
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