Third Sector Awards: Charity Chief Executive: Under £5m – Adam Tulloch, Total Insight Theatre

Awarded to the chief executive who has made an outstanding contribution to his or her organisation, or the wider sector over the past year.

Charity Chief Executive: Under £5m – Adam Tulloch, Total Insight Theatre

Who is he?

Adam Tulloch, a Fellow of The Royal Society of Arts, founded Total Insight Theatre in 2014, at the age of 23. The arts changed his life, taking him from a young boy growing up in a Black, single-parent household in Redbridge and Lewisham, to running an arts organisation that works with children and young people with similar experiences.

What has he done for the charity?

During his time as chief executive, Tulloch has grown Total Insight Theatre from a single drama club in Crystal Palace to a programme supporting crime prevention and mental health across London, Kent, West Yorkshire and the East Midlands.

In 2019/20 the charity engaged 6,000 children and young people. Lived experience is central to the organisation. Three-quarters of the charity’s Trustees are BAME, and in 2020 two Young Trustees were recruited in a process that paid particular attention to accessibility, enabling young people to apply both in written and video format.

What else has he achieved?

As trading income plummeted as a result of lockdowns, Tulloch motivated the team to increase grant income by 84 per cent. He oversaw Total Insight Theatre’s digital adaptation, which allowed the charity’s pandemic programme to engage 3,000 children and young people online and provided work opportunities for 35 freelance artists and facilitators.

The charity’s online creative hub, In It Together, provided 90 hours' free support for young people across the country, with 100 per cent reporting that they learned a new skill and 94 per cent reporting feeling better connected with other young people. Meanwhile, crime prevention service My Choice Matters engaged more than 2,500 young people across Kent, Leicestershire and West Yorkshire, and 94 per cent of participants reported being less likely to carry a knife.

What did the judges say?

“Adam Tulloch has already achieved a lot in a very short period of time and at a relatively early age. The organisation should be commended for its emphasis on lived experience and ensuring a diverse, representative senior leadership team.”

Highly commended

  • Gail Scott-Spicer, King's College Hospital Charity


  • Dr Ava Easton, Encephalitis Society
  • Jane Powell, STAMMA, the British Stammering Association
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