Third Sector Awards: Communications Team of the Year – Pregnant Then Screwed

Awarded to the communications team that has worked effectively together to raise awareness of a particular campaign or the charity’s overall work.

What is the team’s aim?

Pregnant Then Screwed’s communications team is the engine room driving the charity’s work to end the systemic, cultural and institutional discrimination faced by thousands of pregnant women and mothers every year.

The charity’s goal is to use press coverage as a platform for influencing legislation and policy-making. Pregnant Then Screwed has only two paid employees, and is led by volunteers with lived experience of maternity discrimination. 

What has the team done?

The team of volunteers has been able to secure over 230,000 signatures for the charity’s petitions, and drive conversations in parliament and change at legislative level.

In the last 12 months, Pregnant Then Screwed contributed to 87 stories with comment, case studies and data and has grown its social media following from 50,000 to 64,000. The team has built up good relationships with journalists by providing quick turnaround on stories despite limited capacity and resources.

During Covid-19 the charity has appeared in headline news stories on pregnant workers, published open letters to Matt Hancock and the Royal College of Obstetricians and Gynaecologists (RCOG) calling for clear guidance, and kept the debate going on childcare.

This work has led to changes in RCOG guidance that protects pregnant healthcare workers, as well as clearer directives on the rights of pregnant workers in the government's Working Safely During Coronavirus guidance.

What else did the team achieve?

The charity’s Non-Disclosure Agreement (NDA) campaign last summer saw 12 well-known women gagging themselves on social media for 12 hours to protest the misuse of NDAs, gaining widespread coverage in social and traditional media. The team has also built a bank of case studies, one of which was used by Keir Starmer at Prime Minister’s Questions. 

What did the judges say? 

“Brilliant campaigners, making full use of a team of great communicators to punch well above their weight. Everything, from the quality of their media interviews to an online presence that is more impressive than many charities 20 times their size, is worth of real praise.”

Finalists

Sarcoma UK

British Red Cross

The Children's Trust

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