What was the partnership?
End Youth Homelessness (EYH) is a UK-wide movement of local charities that have joined forces to solve the youth homelessness crisis. Yorkshire Building Society (YBS) collaborated with EYH to fulfil a shared strategic objective of supporting vulnerable young people into a place to call home.
The partnership funds a Rent Deposit Scheme (RDS), supporting young people facing homelessness to access the rental market and helping landlords fill vacant properties.
What did they do?
YBS engaged colleagues and customers in fundraising and also participated in EYH's flagship fundraising activities such as Sleep Out.
The building society created two savings products that donated 0.10 per cent of the balances to EYH; the first raised £169,000 to support the RDS and the second aims to raise £100,000 for EYH's Covid Appeal.
YBS has helped EYH overcome its landlord recruitment challenges by delivering a PR campaign to recruit landlords, emailing its buy-to-let landlords to tell them about the scheme, providing volunteers to undertake landlord research and outreach and updating its mortgage terms for landlords to enable them to offer tenancies to renters who receive benefits.
YBS has also run two marketing campaigns across online, print and high street outlets promoting the partnership and challenging the stigma of homelessness, and worked with EYH to create an e-learning programme to educate colleagues on youth homelessness.
What has been the impact of the partnership?
The partnership has enabled EYH charities to expand their reach geographically. To date more than £1m has been raised, beating the original target of £750,000, with 440 young people and 95 dependent children housed.
Exit surveys showed that the young people housed were more confident about saving, budgeting and education, employment and training, and were more positive about the future.
All Yorkshire Building Society retail colleagues (around.1,200) completed training and were provided information on signposting someone seeking help.
What did the judges say?“A wide-ranging partnership with impressive results showing that solutions can be reached on hard-to-solve problems when organisations come together.”
The General Pharmaceutical Council UK
Asda and Breast Cancer Now
Aviva and British Red Cross (BRC)
Citizens Advice Plymouth and EDF
Pregnant Then Screwed and Gorvins
National Emergencies Trust and NatWest Group