What is the aim of the technology?
SuperKind is the world’s first cross-charity fundraising platform for children, empowering the 5.5 million primary school children in the UK to engage in charity efforts. Fundraising in schools is frequently neither meaningful nor effective, with children given little agency and no routes to fundraise online.
How does it work?
In 2023, SuperKind launched the world’s first fundraising platform designed to be easy, meaningful, and safe for children under the age of 13 to raise money for more than 30,000 charities and good causes.
Safety measures include parental approval before a fundraising page is published or updated; password protection of photo and video content, and never sharing children’s data outside of SuperKind.
The user interface is also loaded with tools specifically for children and their schools allowing customisation, award badges and management tools for schools.
What did it achieve?
SuperKind intends to build on its success over the next three years by supporting 12,000 schools to integrate social action and online fundraising into their educational offering, helping 250,000 young fundraisers raise £5m a year. The solution is invaluable to both schools and charities that have previously struggled to engage with schools and young audiences.
What did the judges say?
“The importance of engaging young people in charitable giving and empowering them to have agency over how they do that in a way that protects their privacy and security is truly admirable. Very well done!”
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