What was the event?
October 11 2019 marked International Day of the Girl - a UN-ratified day to celebrate and support girls across the world. Children's charity War Child UK organised events focusing on female protagonists in games and female representation in the industry, while raising vital funds to support the most vulnerable children affected by conflict.
What approach was taken?
War Child worked with videogame developers and publishers to host sales of their games on digital stores including Steam, Google Play and Chrono.gg, where between 25 and 100 per cent of the sale went to the charity.
The event also featured a female-focused industry panel, 'Day of the Girl: Getting Girls into Games', discussing the opportunities and challenges girls face entering the gaming industry and STEM fields in the UK and in conflict regions.
Meanwhile gaming studios and influencers livestreamed on streaming platform Tiltify, raising money by playing titles featuring female protagonists. Those watching the streams of their favourite games could simply click and donate.
How much money was raised?
This is the second Day of the Girl event that War Child has run. The 2019 event raised £63,370, a 55 per cent increase on 2018.
More partners than ever were willing to take part. The money raised went towards funding country programmes across Yemen, Iraq, DRC, CAR and Afghanistan.
What did the judges say?
“An innovative event that addressed a topical cause and created new relationships, with good integration of fundraising and messaging.”
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