Third Sector Digital Awards – Best website (small and medium-sized charity): British Dyslexia Association and Ten4 Design
Awarded to the website of a charity with an income of under £20m a year
What is the charity website?
The British Dyslexia Association website seeks to help the charity provide impartial and objective advice and support, as well as sharing best practice and promoting research for its supporters. Thanks to the recent integration of CRM software and online payment processing, the site also supports membership registrations, event and training bookings, and donations.
What did the organisation do?
The BDA and Ten4 Design took a user-centred approach to the website redesign, carefully considering different user journeys that would create clear paths to the site’s information and functions. A full content audit of the website helped the team clarify what users wanted from the website, and the construction of the site sought to reflect this, such as a reordering of the site navigation.
A series of workshops, run by Ten4 with different BDA teams, ensured all departments were considered in the redesign. Constant reassurance that good user experience and high quality information would benefit both users and the organisation supported the process throughout. The beta site was tested by five users who each had a dyslexia diagnosis, with changes made to the website as a result of their feedback.
Why did it win?
Web analytics point to higher rates of engagement with the site in the first quarter after its launch, compared to the same period in the previous year.
Overall users saw an increase of 27 per cent, and page views were up by 79 per cent. The number of people who organically found the website also increased by 24 per cent, and social traffic increased by 175 per cent.
Page download and load times on the website also dropped by 72 per cent.
Judges praised a “great website with good impact on visits”. “A very functional, clever, and technical website [with a] good user journey studying and research,” they said. “I can imagine the nest of sites and information to unpick here.”