Third Sector digital awards – digital agency of the year: BFBS
Awarded to an external agency, or department within an agency, that has helped a charity to achieve its mission using digital technology
What is the organisation?
For more than 75 years BFBS has provided entertainment and news for the UK armed forces and their families serving abroad and in the UK. The charity offers services in three core areas: digital and creative services, training and development, and pioneering technical solutions that work in the hardest-to-reach environments.
As well as entertaining and inspiring its services with quality content, the agency’s training services build capabilities and inspire professional confidence.
What did it do?
In 2019, supported by a £200,000 grant from the UK Armed Forces Covenant, the BFBS launched a free social media training course – Social Media Spouses – to increase employment and career prospects amongst disadvantaged military communities.
Taught exclusively for military spouses, and run by military spouses, the 11-week programme upskills students to help them find flexible employment in social media roles, launch freelance social media managing careers, or upscale their already-successful businesses. Class sizes are intentionally kept small to ensure each student receives meaningful in-depth coaching from their tutors.
Why did it win?
The agency always goes the extra mile to deliver, creating original and award-winning content for its clients. Keeping Social Media Spouses’ class sizes small shows the organisation’s commitment to giving trainees a high-quality experience, and offering training remotely guarantees good cost effectiveness as well as flexibility. The platform is unique: a digital communications and social media training and coaching tool, designed for and run by a disadvantaged community.
What did the judges say?
Judges praised the “life changing” work of BFBS in their comments, with a particular emphasis on the training course, for which the organisation also won in-house digital team of the year.
“What a great opportunity and idea to help military families – this kind of teaching is future-proof and helps parents develop cyber security knowledge with older children,” they said.
“This helps people start businesses and get jobs anywhere in the world eve back in the UK when abroad.”
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