- What is the website?
Launched in October 2012, it provides information for parents, professionals and all those interested in children's palliative care. It is the only UK-wide website for families with a child with a life-limiting condition. Its launch marked the first anniversary of the merger of two charities, ACT and Children's Hospices UK.
- What does it offer?
It is intended to be a one-stop shop. Families can find advice on subjects such as diagnosis, end-of-life care and coping with bereavement, or can search for support locally by clicking on a map or by entering their postcode.
The Get Involved section encourages visitors to do something to help, such as make a donation, sign up to a fundraising event or become a member. The site cost £30,000 to produce.
- How successful has the site been?
The previous two websites received a combined average of 270 visits a day, against 322 a day for the new site in its first six months. The new site has also allowed the charity to do new things, including hosting a video message from the Duchess of Cambridge.
Families and professionals who have used the website have found it extremely useful. One mother said it was the first site she'd found that "covers all the choices and gives the information about everything you need".
- What did the judges say?
Danielle Atkinson, head of digital and individual giving at Merlin, said: "The website, developed with the audience at the heart, remains engaging, easy to use and delivered to a very good budget."
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