- What's the background?
The animal welfare charity Battersea Dogs & Cats Home, based in south-west London, has traditionally been reliant on legacies, and income from other fundraising totalled only £1.7m in 2010. The charity was in a vulnerable position, operating with a deficit of more than £2.6m. Its kennels date back more than 100 years, and the charity knew it had to rebuild its facilities and transform its fortunes. At the start of 2011, the charity's senior management launched an ambitious strategy, developed with its fundraising team.
- What did it do?
The fundraising team aimed to maximise cross-team working and focused on four main areas: major giving, direct marketing, events and commercial development. A strong team spirit has been fostered among fundraising staff by encouraging them to take part in extra-curricular activities such as picnics and by holding team development days. The team had the full support of the senior management team and trustees, who placed fundraising at the heart of the charity.
- Why did it win?
By the end of 2012, Battersea Dogs & Cats Home had smashed its targets and raised £7.3m, increasing its income by 329 per cent in two years. The fundraising team had also grown to 27 staff by the end of 2012. Team members describe the charity's fundraising department as "exciting, fast-paced and fulfilling".
- What did the judges say?
Nick Aldridge, chief executive of the Paypal Giving Fund, said: "This was a spectacular performance, investing huge time, energy and resources in a fundraising turnaround."
- Prostate Cancer UK
- Save the Children UK
- Voluntary Action Arun & Chichester