Third sector failing to communicate employer brands, new study finds

Third Sector Promotion Wonderful Workplaces

Nearly half of employees in the third sector believe their employer does not effectively communicate its brand, according to the 2019 Employer Branding Insights Report from Wonderful Workplaces.

During Employer Branding Awareness Week (10-16 June 2019), Wonderful Workplaces, part of Haymarket Media Group, launched its brand new Employer Branding Insights Report. The whitepaper, which is now available to download for free, highlights the importance of employer brand and unlocks key recruitment and career insights.

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Amidst an increasingly candidate-driven market, employer branding agency, Wonderful Workplaces, surveyed 841 candidates across multiple sectors, including 135 third sector candidates, to uncover key insights about jobs and careers, gauge their perceptions around topical issues such as Brexit and automation, and gain an understanding of what makes a better job search and career experience.

The power of employer branding is gaining pace

The report confirms that the power of employer branding is gaining pace as more employers realise the importance of highlighting their company culture and benefits in order to attract top talent.

In fact, 96% of third sector candidates would consider an employer’s brand when applying for jobs versus 94% of overall respondents. And 74% would consider applying for a vacancy, even if they’re not actively looking for a job, if it’s a ‘unique opportunity’, compared with 71% of total participants.

But according to nearly half (48%) of third sector survey respondents, employers are not effectively communicating their employer brand, compared with 46% of total participants.

Jennifer Jackson, senior careers content editor for Wonderful Workplaces, comments: "The explosion of content and social media has meant that employers have to be ever more creative in how they target prospective employees, whether it be looking outside their sectors or specialisms, or focusing on transferable skills rather than a restrictive person specification.

"Frustratingly, many organisations are still continuing to miss out on attracting the right talent, in many cases because they’re failing to communicate their values effectively."

To discuss your employer branding or recruitment marketing requirements, call Wonderful Workplaces on 020 8267 5576 or email wonderfulworkplaces@haymarket.com / www.wonderfulworkplaces.co.uk

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