Third Sector at Large: So now it's 'come into the ****ing garden, Maude ...'?

Swearing, Francis Maude and Amanda McLean are on our minds this week

- Is going to fly (yes, it's American)? It was launched earlier this month and works by getting you to type in your Twitter name, counting up how many expletives you've tweeted, charging you a dollar per swear word and sending it on to charities. Media stories about the launch mentioned Unicef, Peta and the WWF, but the site does not: these charities objected, presumably. The only two charities that have given their permission to be beneficiaries are 50/50, which works on east African famine, and the suitably named F*** Cancer, which gets Generation Y to pester their parents about early diagnosis. Grand total raised at the time of writing? $196.

- Still on swearing: Francis Maude, Minister for the Cabinet Office, told MPs in committee last week that he regretted having recently used the word "bollocks". And when Labour's Paul Flynn started to annoy him, Maude pledged not to repeat such unparliamentary language. "But I want you to know I'm thinking it," he added.

- Branded polo shirts are even worn by roofers these days, so why not staff in the voluntary sector? Bradford CVS thinks it would make them stand out more. Its director, Anthony Clipsom, says he would normally dismiss this as "a bit McDonald's", but recalls the sad demise of a CVS that thought good works alone would save it. Kevin Curley of Navca says he is wowed by the idea and is offering uniform awards at the annual conference - "fits with our values base: warm hats in winter and shorts in summer". When pressed, he also admits there is "potential for farce".

- When Amanda McLean quit as chief executive of the Institute of Fundraising in March, she said the job prevented her seeing her children. Her successor, Peter Lewis, clearly intends to avoid that pitfall. During our interview, he was adamant it had to wrap up at 5pm "so I can collect my kids". So is this a healthy, non-sexist work-life balance?

- Another coincidence for Lewis: Mark Astarita, fundraising director at the British Red Cross, is chair of his new employer. And it turns out that the person who first brought Lewis into the sector was, well, Mark Astarita. He recruited Lewis as a volunteer for the National Deaf Children's Society in 1997.

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