Third Sector Podcast: Awareness days

This week, Third Sector's features and analysis writer Rebecca Cooney and editor Emily Burt discuss whether awareness days, weeks or months can be useful charity tools, or a waste of time. 

They delve into the wide-ranging responses to a question Rebecca posted on Twitter about the issue: 

Question for fundraisers, campaigner, comms people & anyone else who has thoughts:

I'm curious about awareness days/weeks/months - what is the consensus on them? Do they work? What makes them successful?

(I'm just musing atm but might be a piece or podcast topic in the future) pic.twitter.com/0pfkhJFkMg

— Rebecca Cooney (@RebeccaKCooney) January 24, 2022

And Rebecca chats to Clare Laxton, director of communications and influencing at the women's charity Pause, about how charities can make the most of the plethora of days, weeks and months that are already out there.

In this week's Good News Bulletin, Rebecca and Emily find out about Book Aid International's work to help restore the University of Mosul's library, and a woman who could be Britain's longest-serving charity trustee.

You can listen to the episode below, or wherever you get your podcasts: