Features and analysis writer Rebecca Cooney and editor Emily Burt take a look at how charities should respond to negative or even untrue stories in the press.
Rebecca is joined by the National Trust's director of communications Celia Richardson, to discuss her thoughts on the most recent coverage and the lessons the charity has learned about communications over the past year.
Richardson also discusses the charity's initial social media response to recent coverage and points to more successful work from the charity's social media team, including a thread celebrating Pride last month:
Spaces of sanctuary or celebrations of identity; the places in our care are filled with stories of those who challenged conventional ideas of sexuality.— National Trust (@nationaltrust) June 28, 2021
To celebrate #Pride, we’re exploring the LGBTQ+ histories we look after, and the hidden lives of those who shaped them. (1/13) pic.twitter.com/QWHikDd4i3
Rebecca also chats to PR Week's news editor Arvind Hickman about how common it is for organisations to make complaints to the Independent Press Standards Organisation and what charities can do when they find themselves under fire.
This week's good news bulletin features an update on the story of Max Woosey, the 11-year-old who has slept outside for more than a year to raise money for charity. He's been invited to sleep out at London Zoo to raise awareness of Action for Children's annual Boycott Your Bed fundraiser.
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