Third Sector Podcast: Dealing with negative publicity

This week's episode looks at how charities can manage hostile or untrue press coverage

Features and analysis writer Rebecca Cooney and editor Emily Burt take a look at how charities should respond to negative or even untrue stories in the press. 

They chat about the recent coverage experienced by the RNLI and the National Trust, and how the two charities reacted.

Rebecca is joined by the National Trust's director of communications Celia Richardson, to discuss her thoughts on the most recent coverage and the lessons the charity has learned about communications over the past year. 

Richardson also discusses the charity's initial social media response to recent coverage and points to more successful work from the charity's social media team, including a thread celebrating Pride last month: 

Rebecca also chats to PR Week's news editor Arvind Hickman about how common it is for organisations to make complaints to the Independent Press Standards Organisation and what charities can do when they find themselves under fire. 

This week's good news bulletin features an update on the story of Max Woosey, the 11-year-old who has slept outside for more than a year to raise money for charity. He's been invited to sleep out at London Zoo to raise awareness of Action for Children's annual Boycott Your Bed fundraiser.

You can listen to the podcast below, or wherever you get your podcasts: 

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