Third Sector Podcast: The future of telethon fundraising

This week's episode looks at live television fundraising events

In this episode, features and analysis writer Rebecca Cooney and editor Emily Burt discuss how live telethon events might need to adapt to our evolving media habits. 

The totals raised by some of the UK's biggest telethon events have been gradually falling over the past few years. Comic Relief's Red Nose Day hit a record on-the-night total of £78m in 2015, but this year the total was £52m at the same stage. Meanwhile BBC Children in Need raised £37m on the night in November last year - down £10m compared with the same point a year earlier.

As audiences increasingly turn away from appointment-to-view television events and towards streaming services and social media, Rebecca and Emily look at some of the success stories of recent years and what telethons can do to survive.

Also, at one point, Rebecca refers to David Tennant and Martin Sheen as stars of the TV series Staged. She of course meant Michael Sheen, and apologises profusely to Mr Sheen and Mr Sheen.

This week's coronavirus care package of charity good news stories includes:

You can listen to the podcast below, or wherever you get your podcasts:

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in
RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners