The charity's Sign on the Line campaign aims to raise £400,000 in Gift Aid on shop donations between now and November, taking its annual Gift Aid receipt from shops to £1m (Third Sector Online, 3 September).
The British Heart Foundation and animal charity PDSA will run similar campaigns this month, and Help the Aged will do so in January. The British Heart Foundation said if a fifth of shop donors signed the forms it would raise £1m in a year.
To claim on shop sales, donors sign a declaration confirming they would like their items to be eligible for the rebate. The charity has to keep records of sales.