The digital inclusion charity the Tinder Foundation has changed its name to the Good Things Foundation in a bid to differentiate itself from the popular dating app.
The name change is the Sheffield-based charity’s second in three years. It was called the Online Centres Foundation when it was founded as a social enterprise in 2011, but rebranded in 2013, the same year the dating app Tinder became one of the world’s most-used social networking apps.
The Good News Foundation, which became a charity in March, said today that its new name would take the organisation into its next phase, which will include focusing not on digital skills and inclusion alone, but more broadly on the impact technology can have on solving some of the most pressing social challenges facing the UK.
Making a reference to the way users of the dating app reject potential dates, the charity said it would be "swiping left" on the name Tinder Foundation.
Helen Milner, the charity’s chief executive, said in a statement: "It’s time to be clearer about who we are – and who we’re not. It’s been fun at times to break the ice with ‘no, not that Tinder’, but the confusion hasn't helped us connect with everyone in the right way."
She said the charity needed a name that spoke more clearly about its role and vision.
The charity will also be referring to the 5,000 community-based online centres its runs under the umbrella of the Online Centres Network from now on.