Top tips to combat 'giving fatigue'

BT MyDonate BT MyDonate

BT MyDonate says the personal touch, information about the cause and a follow-up can help you to maximise your fundraising

Both runners and givers get fatigue
Both runners and givers get fatigue

This is a sponsored feature provided by BT MyDonate

If your fundraisers are complaining about hitting the "giving fatigue" wall, BT MyDonate is here to help. Giving fatigue doesnt mean that people are less compassionate than before. The likelihood is that your potential donor will be receiving many similar requests from other charities.

So here are our top tips.

1 Personalise your appeal to your potential donors as much as you can – make it stand out. It’s also a good idea to let people know you won’t always be asking for help. Tell them "this is the only event I’m doing this year".

2 Show you really care about your cause by talking about its work and aims in your own words, and be direct. For example, "we’re halfway to buying our new school bus" is better than "we’ve already raised £5,000".

3 It can help to put a suggested amount in your request and tell people what that donation will be used for. A good tactic is to put the donation amount in the giver’s terms – for example, "what would £5 buy you – a glossy magazine?" or "£20 – a round of drinks in a pub?"

4 Why not ask your donors to publicise your fundraising endeavours, and maybe share across their own friends, family and networks. Give them a hand by suggesting how they can best do this – for example through Twitter or Facebook.

5 If you’re asking someone you normally exchange birthday or Christmas gifts with, why not suggest to them that you receive a donation for your fundraising instead of your next "due" gift?

6 Where possible, follow up any request you make or donation pledge you receive with a personal contact by telephone or face to face – it’s always appreciated, and it will improve your chances if you do ask in future.

7 When your fundraising challenge is over you’ve every right to feel good. But don’t sit back. People don’t always want to be publicly acknowledged for their donations, but they do like to see what happened as a result, so try to spend some time and energy telling people about what you’ve achieved together. This might not always push your fundraising total up, but it will still be doing a huge amount of good for your cause – and if more people are aware of it, this will ultimately lead to more donations.


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