Top Virgin Money Giving charities saw 93% fall in donations in early lockdown

VMG says donations to all non-NHS charities through the fundraising platform fell by 44 per cent in the month after the lockdown began

The charities that raise the most on Virgin Money Giving experienced a 93 per cent reduction in fundraising income in the month after lockdown began, figures from the fundraising platform show.

Data from VMG shows the 50 charities that raise the most on the fundraising platform saw funds raised through the site fall by 93 per cent compared with the same period last year.

The platform said that although it recorded £19m in donations between 24 March and 21 April, a 151 per cent increase compared with the same period last year, but donations to all non-NHS charities through the site fell by 44 per cent, from £12.5m to £7m over the same period.

But VMG added that donations to charities supporting the NHS were up by 2,000 per cent in the same period and giving to food banks increased by 3,000 per cent.

Jo Barnett, executive director at Virgin Money Giving, said: "Many charities have been hit hard by reduced income during Covid-19, and it remains critical that they have support as we move into the first phase of recovery.

“These are the charities that will be providing vital support to those people who have suffered most during lockdown, including those affected by cancer treatment delays and increases in mental health issues, domestic abuse and child poverty.

“We’ve seen some fantastic ways people have been raising money for charity during lockdown, and there are lots of ways people are able to fundraise as we emerge from lockdown when the traditional routes are still not open to them.”

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