The tough lives of horses and donkeys

A drive by the Brooke to improve the lot of working equines around the world is the top item in this week's round-up of the latest campaigns

Hard work: a horse pulling tourists in the Middle East
Hard work: a horse pulling tourists in the Middle East

Equine welfare charity the Brooke is urging tourists not to add to the suffering of overworked and exhausted donkeys in holiday destinations such as Petra in Jordan. The charity's new Happy Horses Holiday Code is intended to help travellers make good choices, matching their weight to the animal they pay to ride.

The NSPCC is to use two online banner adverts to tap into mothers' maternal instincts and recruit them as regular donors.

One advert uses a picture of a baby lying on its back, the other an image of a girl on a bicycle. They are designed to engage mothers by being interactive - the baby and the girl move around when clicked. There is a link button to the NSPCC's website, where visitors are asked to donate £2 a month.

Whizz-Kidz is targeting schoolchildren as part of its School Starz fundraising initiative. It uses a pack that encourages teachers and parents to run activities such as talent shows to raise funds for the child mobility charity.

Diabetes UK has launched a new membership scheme for donors. The scheme allows supporters to choose the amount they donate and decide on their level of participation and the amount of information they receive from the charity.

Unicef is to launch a new online advertising campaign this month that will encourage donors to give regularly. The campaign shows how children are dying needlessly and asks people to give to support simple, low-cost solutions.

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