Trust in charities has risen since January, report finds

The Trust Barometer Spring Update from the PR firm Edelman says public trust in NGOs has risen by six percentage points since January

Trust in voluntary organisations in the UK has risen by six percentage points since January, according to a report measuring the public’s faith in different institutions globally.

The Trust Barometer Spring Update, published by the PR firm Edelman, says that when the people in the UK were asked to rate how much they trusted NGOs, the average score at the end of April was 54 per cent, up from 48 per cent in January.

The report is based on surveys of more than 13,200 people in Canada, China, France, Germany, India, Japan, Mexico, Saudi Arabia, South Korea, the UK and the US. Overall, trust in charities was up by four percentage points to 62 per cent.

The report says trust in charities rose in all countries in the first four months of 2020, except in France, where it remained at 58 per cent, Japan where it remained at 40 per cent and India, where it fell by one percentage point to 79 per cent.

In the UK, 36 per cent of people said they believed charities were raising money for pandemic relief well or very well, and 37 per cent thought charities were coordinating local relief efforts to support the most vulnerable community members well or very well.

Just a quarter (25 per cent) said charities were preparing for the recovery well or very well.

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