Help the Hospices has recruited Archbishop Desmond Tutu to call for funds for international hospice care in a special appeal on Radio 4.
Archbishop Tutu, who is patron of the Hospice Association of South Africa, said: "In developing countries, the need for hospice and palliative care is very apparent. Millions of people face a painful, undignified death from diseases such as Aids. It's vital that countries recognise the importance of including palliative care in their health systems."
The appeal will be aired at 7.55am and 9.26am on 17 April and then again at 3.27pm on 21 April.