UK charitable giving increased by £1.1bn to £10.4bn in 2012/13

New figures from the Charities Aid Foundation (Deborah Fairclough, head of research, pictured) show that the average amount donated rose to £29

Deborah Fairclough
Deborah Fairclough

UK charitable giving increased by £1.1bn in 2012/13 to £10.4bn, according to new figures from the Charities Aid Foundation.

UK Giving 2012/13: an update says that when the previous year’s donations were adjusted for inflation, there was an £800m increase in donations to UK charities in 2012/13. It shows that the average amount donated was up by £2 to £29.

According to the report, the proportion of people who said that they donated to charitable causes in a typical month rose to 57 per cent, up from 55 per cent in 2011/12.

CAF said that although this was a notable increase, it did not quite reach the peak of 58 per cent reported in UK Giving 2010/11.

"A recovery in giving by the UK public is clearly good news for the sector, particularly as securing funding from other channels becomes increasingly challenging," the report says. "Official statistics such as GDP and employment levels continue to paint a picture of economic recovery throughout 2013 and into 2014, which appears to be influencing consumer confidence positively."

Cash donations continued to be the most common method of giving, used by more than half of donors, although direct debit accounted for the largest share of total donations.

As in previous surveys, women continued to be more likely to give to charity than men and the three cause areas of medical research, hospitals and hospices, and children and young people remained those that attracted the highest proportion of donors.

The level of charitable giving has continued to be tracked by CAF since its last UK Giving 2012 report, which it produced with the National Council for Voluntary Organisations.

The two bodies are no longer producing a joint report, but CAF said it was in the process of making a gradual transition to a new survey methodology.

CAF cautioned that the "absolute numbers may not be completely definitive (although it could be argued that any survey only provides estimates)", but said it was "confident in the direction of travel".

It said it aimed to publish an enhanced UK Giving report in early 2015.     

Deborah Fairclough, head of research at CAF, speaking yesterday at a briefing on the new report, said the organisation aimed to build on the long-running survey by reworking it to take better account of changing patterns of giving such as mobile and online giving.

"We will be looking in more detail and depth at demographics, attitudes to giving and motivation," she said. "We also felt that more regular updates were needed and, in 2012, the decision was made to increase the three data-capture points to four and report information on a quarterly basis."

Fairclough also suggested the formation of a research forum made up of researchers from charities and sector organisations to discuss what research the sector would find useful and collaborate more.

Annette Rawstrone recommends

Charities Aid Foundation

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