UNHCR plans to raise at least 10 per cent of funding in the next five to 10 years through individual giving, corporations and trusts.
The UN refugee agency will incorporate a central fundraising strategy for the first time, providing a toolkit that each of the 15 countries can adopt to rationalise their direct marketing activity.
"UNCHR wants to diversify its funding and increase the amount that citizens are giving,
said Jackie Fowler, managing director of communications agency, Burnett Works.
The agency has been appointed to create and produce the direct marketing material that can be adapted and translated by each country.