The University of Chichester will launch a degree in fundraising in September 2014 that its founder claims is a world first.
Called Charity Development, the three-year BA (Hons) qualification, will cover the skills needed by successful fundraisers, such as marketing, planning, event management and public speaking, the university said.
Donna Day Lafferty, the course’s coordinator and founder, who has more than 17 years of experience as a fundraiser, said students would spend one day each week putting what they learnt in the classroom into practice and actively fundraising for charities.
The course is accredited by the Institute of Fundraising and students will gain the Certificate in Fundraising and IoF membership as part of the course.
A pilot module for mature students run by the university raised more than £250,000 for local charities in the first year, the university said.
Lafferty said the degree would be the first of its kind in the world.
"The intention is to expose students to as much best practice and real-life fundraising as possible," she said. "The course will play host to leading guest speakers, and students will attend industry conferences as well as being encouraged to spend at least one day a week as a charity intern. I’m going to do all I can to ensure demand is high for both students and graduates and they are a real asset to the charities they work for."
The fundraising academic Adrian Sargeant and Gill Raikes, chief executive of Royal Brompton and Harefield Hospitals Charity and former director of fundraising at the National Trust, will be external advisers.