How to unlock your fundraising community through virtual challenge events

Third Sector Promotion Enthuse

Louise Tullin, marketing director at Enthuse, spoke with Rachael Heaton, fundraising and communications manager at Dig Deep for Fundraising Week, about how their Kilometres for Kenya virtual event used bespoke technology to bring their challenge to life

Dig Deep is a mighty charity, achieving direct, sustainable impact at a grassroots level. Its mission is to unlock opportunity for Kenya's poorest residents, county by county, by ensuring everyone has access to clean water, safe toilets and good hygiene. 

Every year it runs a selection of International challenges, such as its Mount Kilimanjaro Climb, which is for a few hundred fundraisers. In the midst of Covid-19 these challenges could not go ahead. However, hundreds of adventurous and active supporters needed and wanted something to do to support the charity and Dig Deep wanted to offer an alternative.

The charity looked to create a virtual challenge event that would engage existing, lapsed and new supporters, be easy to take part in, and lift people’s spirits during lockdown. The event also needed to engage people in the work of Dig Deep and show them how their support was making that work possible, through taking part. So Kilometres for Kenya was born. 

Taking supporters on an interactive journey

Luckily for Dig Deep, Enthuse launched its innovative Virtual Journeys product at the perfect time, as it was exactly what the charity needed to bring Kilometres for Kenya to life. Dig Deep wanted to take its fundraisers on an interactive journey around the region it works in and wanted them to be able to see the progress that was being made along the way, thanks to their support. This technology helped them to feel as close to the region and the work of Dig Deep as they possibly could – without leaving the UK. 

The team at Enthuse created a bespoke interactive map for Dig Deep, which took fundraisers from one rural location to another, using exact coordinates. This meant that it could tell a story at each milestone that a fundraiser reached in their virtual journey. The technology also allowed it to brand and personalise the challenge event for the participants, which is really important in amplifying the work of Dig Deep. 

Creating a sense of unity and healthy competition

Dig Deep not only wanted its virtual challenge event to be fun, it also wanted it to be challenging while still being achievable. That’s why the distance was set at just over 100km, which was to be completed over a four-week period by either walking or running.  

To engage supporters and get them excited about the challenge, people were able to virtually visit the projects, which was hosted by Dig Deep’s head of programmes, Justus Tanui. 

Enthuse’s technology meant that people could sign up as individuals or as a team, and the integration with Strava created some healthy competition through the Kilometres for Kenya Strava group.  

Dig Deep shared weekly leader boards across its social channels to motivate participants and create some healthy competition. There were also prizes for five different categories, including ‘Most distance covered in a day’ and ‘Best furry friend’. 

The results

The fundraising target was set at £100 per person, which wasn’t overwhelming for partipants. Just under 50 percent of them exceeded the target, with the top fundraiser raising more than £1,300. Overall, Kilometres for Kenya raised over £10,000. 

Best of all, this was a challenge that engaged different audiences and age groups and, because it was accessible, engaged people who had never signed up to an international challenge with Dig Deep before. It also served as a taster for a new international challenge next year, which will take supporters on a 90km trek through the charity's areas of operations in Kenya where they can see its work in real life. 

Enthuse has just launched a range of new premium, branded solutions called Enthuse+, of which Virtual Journeys+ are a part. If you are interested in finding out more, request a free demo here or visit enthuse.com.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Follow us on: