You should use reserves to hire fundraisers, Institute of Fundraising head says

Peter Lewis, chief executive of the IoF, says the expansion of fundraising departments might be the best option in tough conditions

Peter Lewis
Peter Lewis

Charities should use their reserves to hire fundraisers, according to Peter Lewis, chief executive of the Institute of Fundraising.

Lewis was speaking at the launch of Managing in the 'New Normal' – Adapting to Uncertainty, a report on how charities were coping with difficult economic conditions, published annually by the institute, the Charity Finance Group and PwC.

"If you have reserves, there’s no point borrowing money," said Lewis. "On a return-to-cash basis, it might be better to hire fundraisers, who offer a 250 per cent return on your investment."

Lewis said that in a previous job he had successfully started a new service that "barely broke even", but he wondered now whether it would have been better to expand his fundraising department.

The report, published today, shows that 85 per cent of charities are "exploring new fundraising options".

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Fundraising Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners


Expert Hub

Insurance advice from Markel

Safeguarding in the Third Sector

Safeguarding in the Third Sector

Partner Content: Presented By Markel

Safeguarding - the process of making sure that children and vulnerable adults are protected from harm - is a big concern for organisations in the third sector.