Video: How Wateraid created To Be A Girl

Alicia Robinson and Temina Milovanovic from Wateraid discuss the creation and execution of the award-winning campaign

Wateraid's To Be A Girl campaign was set up to help women throughout the world "whose basic human rights were compromised" during their monthly menstrual cycle because of a lack of safe water and toilet facilities.

To achieve its aims, which included raising £1m, the charity hoped to engage what it regarded as the hard-to-reach audience of women aged between 18 and 24.

In an earlier article, Third Sector examined how the To Be A Girl campaign proved successful. In this video, Wateraid's digital communications lead, Alicia Robinson, and marketing digital lead, Temina Milovanovic, discuss its planning and execution.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in
Follow us on:

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Charity property: could you be entitled to a huge VAT saving?

Charity property: could you be entitled to a huge VAT saving?

Partner Content: Presented By Third Sector promotion

When a property is being constructed, VAT is charged at the standard rate. But if you're a charity, health body, educational institution, housing association or finance house, the work may well fall into a category that justifies zero-rating - and you could make a massive saving

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now