Video: How Wateraid created To Be A Girl

Alicia Robinson and Temina Milovanovic from Wateraid discuss the creation and execution of the award-winning campaign

Wateraid's To Be A Girl campaign was set up to help women throughout the world "whose basic human rights were compromised" during their monthly menstrual cycle because of a lack of safe water and toilet facilities.

To achieve its aims, which included raising £1m, the charity hoped to engage what it regarded as the hard-to-reach audience of women aged between 18 and 24.

In an earlier article, Third Sector examined how the To Be A Girl campaign proved successful. In this video, Wateraid's digital communications lead, Alicia Robinson, and marketing digital lead, Temina Milovanovic, discuss its planning and execution.

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