Virgin launches fundraising rival to Justgiving

Virgin Money is to launch an online donation service to rival Justgiving, which it claims will raise more money for charities.

Virgin Money, the finance arm of the Virgin Group and the sponsor of the London Marathon from 2010, is expected to launch the new service, Virgin Money Giving, in April.

The organisation said it would be able to give a higher percentage of sponsorship money to charity because it would want only to cover its costs.

Jayne-Anne Gadhia, chief executive of Virgin Money, said: "Our goal is to help people raise as much as they can for charity by providing a great service to fundraisers, charities and sponsors.

"By operating on a not-for-profit basis, we can ensure more of people's hard-earned donations make it to the charities for good causes."

Virgin Money has a contract to sponsor the marathon for five years from 2010 and hopes to raise a quarter of a billion pounds through the website over that time.

The organisation calculated that £100m was raised through online giving in 2007 and said - unlike other providers - it would charge a lower fee on the donation and none on Gift Aid.

Anne-Marie Huby, managing director of Justgiving, said: "We believe anything that gives charities more choice in their online fundraising is a great thing, so we welcome Virgin to the sector.

"Our member charities tell us that Justgiving fundraising pages help them raise consistently more than any other platform, and we intend to continue to deliver this."

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