Virgin Money Giving, the not-for-profit online donation service, has opened to fundraisers.
It said the service would raise more money for charities than other online giving sites because it would look only to cover its costs. It will charge a £100 set-up fee for charities and a 2 per cent transaction fee on donations, but will not charge for administering Gift Aid.
The website allows fundraisers to personalise their pages, send out email alerts and manage the different events they might be taking part in.
Jayne-Anne Gadhia, chief executive of Virgin Money, said: "Virgin Money is using its infrastructure and expertise as a financial services business to ensure that the new service is efficient, secure and offers a high-quality service to all fundraisers, charities and donors."
She has written to the chief executives of the UK's top 100 charities, inviting them to use the fundraising service.