Vodafone to pass on 100 per cent of text donations to charity

Charities Aid Foundation welcomes announcement by mobile phone operator, the first to pass on full amount of donations

Vodafone has become the first mobile phone operator to pass on 100 per cent of text donations to charity.

From today, UK-based registered charities will receive the full amount donated by the network’s customers using a five-digit ‘shortcode’ starting with the numbers 70.

John Low, chief executive of the Charities Aid Foundation, said charities "would celebrate this announcement".

He added: "Donating by text is popular because it is instant and easy for donors, but in the past high charges have put donors and charities off. It is very generous of Vodafone to commit to processing donations for free."

Joe Saxton, co-founder of research body nfpSynergy and a key player in the Text Donation Campaign Group, which has lobbied for lower charges on text donations to charity, said the news was "a fantastic boost for charities".

Figures released by CAF in May revealed that the proportion of money operators passed on to charities from text donations varied between 80 and 95 per cent. Vodafone’s fees were 10 per cent on donations of £1, £1.50, £3 and £5.

A spokesman for Vodafone said: "We’re very proud to be the first operator in the UK to do this, but we hope others will soon follow suit."

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