Volunteer bureaux get common logo rebrand

More than two-thirds of England's 279 accredited volunteer bureaux will rebrand from 1 June to coincide with the start of National Volunteers' Week run for the first time by Volunteering England.

The 200 Volunteering England local recruitment bureaux will rebrand within nine months, changing their names to 'volunteer centres', and adopt the national agency's common brand identity.

The relaunch is part of a strategic move to develop local brands that link into the new national volunteering body. Its director of capacity building, Chris Penberthy, said: "This will create a coherent, easily identifiable brand for volunteering in England because no matter where people are living or travelling to, they will know where to go to find out about volunteering."

Volunteer Centre Westminster, currently known as Westminster Volunteer Bureau, will be one of the first to adopt the identity next Tuesday, alongside those in Merseyside, Bolton and Swindon.

In April, three choices of design and name were voted on by the 279 agencies.

Currently, volunteer bureau names range from High Wycombe Volunteer Focus, Red Triangle in London to Chipping Norton Volunteer Connection.

The need for uniformity was made clear at eight public focus groups in March, when it was revealed that only one out of 64 had heard of their local bureau.

The Home Office's Active Communities Unit awarded the national agency £365,000 for the rebrand to cover all materials such as posters, stationery, exhibition boards and shopfronts. Penberthy hopes the other 79 bureaux will follow next year, while a further 50 unaccredited bureaux could be approached in the future.

Volunteering England's Volunteers' Week, the first after 19 years of being run by the National Centre for Volunteering, will focus on employee volunteering and recruiting young people aged 16-25.

A spokeswoman said communications to promote the relaunch would result in more volunteer bureaux activity this year. During Volunteers' Week there will be a world record attempt at getting people gunged in Bristol, while a group of solicitors will take a bus around the UK to engage more people in pro bono work.

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