War Child UK taps into gaming market with Help: The Game app

The app for smartphones includes five games

More than 20 years after the album Help, War Child UK has launched Help: The Game to capitalise on the multibillion-pound games market.

Released today, Help: The Game is an app for smartphones with five games and which features work from some of the world’s leading games companies, including Sports Interactive, the creators of Football Manager.

Players can take on the role of a clumsy elephant in a china shop, guide track-racing jelly babies around hazards or become a train conductor in rush hour checking commuters’ tickets. The games included are:

  • Rupert, Sell ’em, Don’t Break ’em (Wooga).
  • Fifty Buddies (Gameloft).
  • Mediocre Housekeeping (Featherweight Games).
  • Tickets Please (Sports Interactive).
  • Inish Ciub.

Help: The Game is free to download to Android devices via Google Play and from Amazon Appstore for £2.99, with all money going to War Child’s projects supporting children and young people affected by war across Africa and the Middle East.

"Help demonstrates what can be achieved through the combined endeavours of five great studios, and it shows the appetite in the industry to give back," said Miles Jacobson, studio director at Sports Interactive.

"For a small donation, less than a price of a pint, these awesome games will be yours and the life of an innocent child who has been affected by war will be transformed for the better… as will your soul."

This is War Child UK's second venture into gaming in as many weeks. To mark the centenary the end of the First World War, the charity launched Armistice to promote peaceful gaming.

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