War on Want unveils a controversial ad this week calling for the introduction of the Tobin Tax, a levy on international currency transactions to raise funds for global development projects.
The 60-second ad, set to music by Radiohead, with a voiceover by Ewan McGregor, shows vultures tearing apart a carcass. It was banned from TV for its strong political message.
The ad premieres on Tobin Tax Day on 13 March, when a series of events will call for the levy to be introduced in the UK. Nobel Prize-winning economist James Tobin proposed the tax as a means of raising billions of pounds for aid.
The film's first screening at the House of Commons follows a seminar organised by the Tobin Tax network. War on Want will also present to the Treasury a declaration supported by MPs, charities and NGOs including Oxfam and Christian Aid.
Tobin Tax Day coincides with the introduction of a currency transaction tax in Belgium. Also, Liberal Democrat MP Richard Allen will introduce a Ten-Minute Rule Bill in the House of Commons calling for a currency speculation tax in the UK.
The ad is available in full at www.waronwant.org. The charity also plans to run email campaigns.